01 - Combine sugar, yeast, and warm water in a large bowl. Let stand for 5 minutes until the mixture becomes foamy and active.
02 - Add flour, salt, and olive oil to the yeast mixture. Stir until a shaggy, sticky dough forms.
03 - Turn the dough onto a lightly floured surface. Knead firmly for 8–10 minutes until smooth, elastic, and no longer sticky.
04 - Place the dough in a lightly oiled bowl, turning to coat all sides. Cover with a clean cloth and let rise in a warm, draft-free area for 1 hour or until doubled in size.
05 - While dough rises, combine softened butter, minced garlic, parsley, rosemary, chives, black pepper, and salt in a small bowl. Mix thoroughly until uniformly blended.
06 - Punch down the risen dough to release air. Roll out on a floured surface into a rectangle approximately 9x13 inches.
07 - Spread the garlic and herb butter evenly across the entire surface of the rolled dough, leaving a small border at the edges.
08 - Roll the dough up tightly from the short end. Place seam-side down in a greased 9x5 inch loaf pan.
09 - Cover the loaf pan with a towel and let rise for 30 minutes until puffy. Preheat oven to 350°F during the final 10 minutes of rising.
10 - Bake for 30–35 minutes until the loaf is deeply golden brown and sounds hollow when tapped on the bottom.
11 - Let cool in the pan for 10 minutes, then transfer to a wire rack. Slice thickly and serve warm.