01 - Combine warm milk and yeast in a large bowl. Let stand for 5 minutes until mixture becomes frothy and active.
02 - Add melted butter, granulated sugar, egg, and salt to the yeast mixture. Mix thoroughly. Gradually incorporate flour, mixing until a soft, pliable dough forms.
03 - Turn dough onto lightly floured surface and knead for 6-8 minutes until smooth and elastic. Place in greased bowl, cover, and let rise for 1 hour until doubled in bulk.
04 - Toss diced strawberries with cornstarch in small bowl until coated. In separate bowl, mix brown sugar and cinnamon until evenly combined.
05 - Roll dough into 16x12-inch rectangle. Spread softened butter evenly over surface. Sprinkle cinnamon sugar mixture, then distribute prepared strawberries atop.
06 - Roll dough tightly from long edge into log. Slice into 12 equal portions and arrange in greased 9x13-inch baking pan. Cover and let rise 30-45 minutes until puffy.
07 - Preheat oven to 350°F. Bake rolls for 22-25 minutes until golden brown and filling bubbles visibly. Allow to cool slightly in pan.
08 - Beat cream cheese and butter until smooth and creamy. Incorporate powdered sugar and vanilla extract. Add milk gradually until desired drizzling consistency is achieved.
09 - Generously spread glaze over warm rolls. Serve immediately while still slightly warm for optimal texture.